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Netease Koala won the French brand
DATA：2017-12-18
November 10 news, recently, Netease Koala Haibai held in Paris, France Chamber of Commerce and Industry Chamber of Commerce in 2017, with nine top French brands strategic cooperation contract.
It is reported that the nine brands are European children's clothing giant KIDILIZ Group, the French children's clothing group Vertbaudet, cosmetics brand Caudalie (Ou Tilly), the French beauty brand Biocyte, French drug chain brand Parashop, the French high-end children's wear and design brand Jill Group, The five-star hotel offers home textiles CTM Group, the French botanical therapy and health brand Arkopharma, the French high-end confectionery brand Les Calissons Roy Renne.
Zhang Lei, CEO of Netease Koala Hai, said at the Investment Promotion Conference that French brands and commodities have a huge attraction for Chinese middle-class female consumer groups, which will be a result of the more branded French brands branded in Netease Koala's future European program of RMB 23 billion The key to more cakes.
According to reports, in addition to the signing of the maternal and child, beauty and health products brand, Netease Koala Hai Buy future will also be strengthened in France and fashion, local chain supermarkets, high-end chain stores, independent designer brands and other fields of cooperation .
At the same time, at the signing of the contract, Netease Koalahai also announced the establishment of the French branch and the French direct mail warehouse news, hoping to be the end of this year to early next year the current platform for sale of 300 French brands by To 500.