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B2B platform, why buy your account?
DATA：2017-12-18
Internet age competition has entered the second half, this is an indisputable fact. Since October 2016, Jack Ma proposed the "five new" strategy of new retail, new finance, new manufacturing, new technology and new energy at the conference in Yunqi. The "new retail" has become the focus of this second half of the battle.
Ali, Jingdong and other Internet giants have laid out "new retail", using the Internet to integrate the supply chain and subvert the traditional distribution model of offline retail stores. Ali first resorted to the "retail sales + Lynx small shop" products and services program entry, Ali's strategy among the "five new" among them, only the "new retail" can quickly seize the offline traffic entrance and eventually control the offline traffic, Once the offline traffic entrance to seize success, the rest of the "new financial, new manufacturing, new technologies, new energy sources," it will come to an end, solved. Jingdong followed the layout of the new pathway in the next high-profile proposed Jingdong million convenience store program will be used "rural encircling the city" play, the early establishment of more than 10,000 Jingdong convenience stores.
In the less than one year since the launch of the "new retail", new formats such as unmanned retail, unmanned shelves, convenience stores for various kinds of chains, vending machines, etc., have mushroomed.
Fresh outlet prosperous retail b2b
In recent years, under the impact of e-commerce, China's retail industry has irreversibly entered the downward channel. Most retail enterprises are facing a double decline in revenue and profitability.
There was a lot of pressure on the supermarket industry. Many large regional supermarkets, such as Jiahe, Baicao and Zeyu, were gradually eliminated and went bankrupt. Numerous retail vendors, warriors broken wrist, difficult to transition self-help. In many super-sadness ended, when faced with a choice, the street convenience store contrarian growth. In 2015, the growth rate reached 8.4%, sales increased 15.2%, and the penetration rate in the country increased by 8.5%.
As the retail market continues to evolve, various channels such as convenience stores, supermarkets and supermarkets face different opportunities and challenges. Since 2013, the retail b2b platform has emerged and the retail industry welcomes freshmen. Retail b2b platform to enhance efficiency and reduce costs as its fundamental purpose, the use of network technology to promote the development of small and medium-sized supermarkets for suppliers and convenience stores to provide convenient, transparent and secure one-stop B2B integrated services. Driven by the development of Internet technology and the upgrading of consumption, the retail B2B business is developing rapidly. 2015 mainstream enterprises and investment institutions layout retail b2b, retail b2b into the people's vision.
In 2016, the real economy downturn, the traditional industries are facing restructuring. In the meantime, retail b2b, which relies on the Internet for innovation, has rapidly grown and the Chinese retail b2b platform has sprung up. With the blessing of capital, rapid and brutal growth, all parties contend. According to Kantar Retail Consulting's "2016 China FMCG Internet B2B Market Report", as of November 2016, there are more than 70 retail b2b platforms in the Chinese market totaling more than 5 billion yuan in total investment.
According to statistics, there are 15 financing incidents in the retail b2b industry in the first half of 2017, of which 7 are from the level of 10 million yuan and 5 are from 100 million yuan and above. As you can see, although retail b2b is still in its infancy, its growth and potential are staggering and have become a new outlet.
The future is expected, retail b2b road is still far away
Retail b2b the future is expected, but in the development of the industry there have been various problems. FMCG B2B test water since 2013, FMCG online share penetration is still not high. For example, according to the retail statistics of Kantar, there are currently more than 6 million shops in China, including the couple's commissary, contributing 40% of the total retail market. However, at present, only 16% of the shops are willing to cooperate with the B2B platform, Shop from the agents, wholesalers purchase there have been fixed channels, and now let them abandon all the original network to use the new channel purchase is really difficult.
Want to allow more people to accept retail b2b mode, there is still a long way to go. First of all, B2B platform to sort out the product and ordering process, improve the logistics and delivery, business and service support, to achieve the best service. Second, continue to improve big data capabilities. B2B platform through online transactions, terminal-based software to obtain large amounts of data, the use of big data for manufacturers and convenience stores to provide services. Finally, provide value-added services for convenience stores. To help the convenience store to complete the modernization and information upgrade, and at the same time directly act as a seller, open up the industrial chain and help the store to sell the goods to consumers, such as the world's leading new retail Internet platform - Good benefits for the traditional shop Internet transformation and upgrading The industry solutions, through the smart cashier terminal, online and offline O2O solutions to help low-cost terminal stores quickly upgrade transformation.
Looking forward to the future of retail b2b?
In April this year, the Jingdong High-profile announced that over one million Jingdong convenience stores will be opened throughout the country within five years. August Ali retail channel said by the end of 2018 coverage of 1 million stores. According to Toby's research statistics, there are already 12 FMCG businesses that have introduced the layout of offline convenience stores through the methods of joining or directing. Ali, Jingdong and other giants over the terminal retail, the layout of the store has become an important part of FMCG industry competition.
Moreover, with the deepening of the retail b2b, B2B platform can be based on the accumulation of transaction data, give credit support store, provide funds. Encourage the introduction of new categories and new products to create more sales opportunities. The matching platform can provide supply chain financial support to distributors and logistics providers and relieve financial pressure on partners. At the same time, the B2B platform will provide deep service with data support. So that brand owners have a more transparent market control and traceable channel investment; so that shops can be consistent with the market dynamic purchase advice and scientific exhibitions to help improve the performance; allow dealers to grasp market dynamics, improve inventory turnover and capital efficiency.
Finally, the platforms are also looking for more features and differentiated services, making breakthroughs in the inherent mode and building a competitive advantage. B2B platform will be in the distribution and buying functions to improve professional service capabilities.
Empowering the retail terminal to provide more value-added services to the store. Through financial services, to create a second profit point; through consumer information, user management, improve efficiency;
Through the new category of new products to enhance the store's competitiveness. Will be able to do deep thorough, will be able to adapt to the wave of consumer upgrades, the construction of retail upgrades of the highway.
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